First 500 →
First 500 orders — starter kit £87 · then £127
Bag (0)
Batch 001 · first 500 at £87

Take your
breath back

made for restless hands

The ritual you kept. The chemistry you didn't. Draw flavoured air through hardwood — that's the whole machine.

No vapour · No nicotine · No batteries

Shop the starter kit — £87 Pick a flavour
Nothing but air

No heat, no liquid, no aerosol. Air in, flavoured air out.

Blended in Britain

Food-grade botanicals on cotton cores, blended and sealed in the UK.

Costs less than the loop

Refills from £9.60 a month. The old habit never charged that little.

The instrument

Flavoured air,
the British way

one moving part: you
  • ✓ Hardwood barrel, weighted like something you keep
  • ✓ Steel mouthpiece, smooth draw resistance
  • ✓ Botanical cotton cores — swap in seconds
  • ✓ Nothing to charge, refill with liquid, or explain
The launch range

What's your draw?

first light to dark roast
Citrus Cores Bundle£29 · 3 cores
Winter Cores Mix£29 · 3 cores
Starter Cores Bundle£29 · 3 cores
Complete Cores Bundle Complete Cores Bundle
coffee · cacao£120 · 15 cores

Swipe →

Build your kit
Our story

Built for the
long game

the destination, not the plane

Nobody dreams about a device. You dream about the version of you it makes room for — the one whose mornings taste like mornings, whose money stays put, whose pockets are quiet, whose pause belongs to no one else.

RECLAIMED exists for that version of you. A hardwood instrument, British-blended botanicals, and a small daily proof that you're the one holding the habit now — not the other way round.

Batch 001 · first 500 at £87

Take your
breath back

made for restless hands

The ritual you kept. The chemistry you didn't. Draw flavoured air through hardwood — that's the whole machine.

Shop the starter kit — £87 Pick a flavour

No vapour · No nicotine · No batteries

From the reclaimed

In their words

real people, real desks
Straight goods

Built on standards

0 nicotine
0 batteries
4 ingredients per core
100% air
The full starter kit

One device.
For the rest of it.

willpower sold separately
Add the kit photo in the theme editor
£87£127first 500 orders
Kit + refill plan £87 + £9.60/mo
  • 20% off every core delivery, forever
  • Swap flavours or pause in two taps
  • Cancel any time — no minimum term
One-time kit £87
  • Everything in the kit, no plan attached
  • Refill whenever, on your terms
Add to bag — £87 + refills

£127 after the first 500 orders · Free UK shipping · 30-day returns

DeviceHardwood + steel, engraved
CoresTwo flavour packs, sealed fresh
Oak tubeBuilt to keep, not bin
What you actually get

The feeling

we sell the destination, not the plane
✓ Mornings you can taste

Coffee that tastes like coffee. Air that smells like the day, not last night.

✓ Pockets that stay quiet

No rattle, no charger, no low-battery panic at 11pm. Just wood, warm in the hand.

✓ Money that stays yours

The loop used to bill you monthly. Now the only subscription is one you can pause in two taps.

✓ A pause that belongs to you

The reach, the draw, the full stop in a hard day — kept, on your terms, for the long run.

You'll ask anyway

Straight answers

Is this a vape?

No — and not as a slogan, as engineering. No heat, no liquid, no aerosol, no electronics. You draw plain air through a botanical-infused cotton core inside a hardwood barrel. That's why it sits outside vape regulation entirely: nothing is vaporised.

Any nicotine in it?

None. No nicotine, no tobacco, no synthetic substitutes — food-grade botanical extracts on cotton, full ingredient list on every pack.

Will it help me quit vaping?

RECLAIMED isn't a quit-smoking or medical product, and we won't pretend otherwise. It offers the part people say they miss — the hand-to-mouth ritual and the pause — without vapour, nicotine or batteries. For help stopping smoking or vaping, your pharmacist or NHS stop-smoking services are the right first call.

What does flavoured air actually taste like?

Subtler than vapour, by design. Think the difference between a good loose-leaf tea and a fizzy drink: cooler, cleaner, more like scent than syrup. Cold Snap hits brightest if you want the strongest first impression.

How long does a core last?

Around three weeks of everyday use before the flavour fades. Cores come sealed in packs of three — roughly two months a pack.

Who is it for?

Adults. We recommend RECLAIMED for over-18s only, and our blends aren't designed for use during pregnancy — check the ingredient list against any allergies before you draw.

The £87 window

500 kits at £87.
Then it's £127.

catch the window
Starter kit£127 £87
Buy now